Security researchers uncovered a major data breach in the Plenty of Fish Mobile App. Information that users set to “Private",” such as First Names and Postal Codes, were found to be leaked on the dating company app’s API. Plenty of Fish has since issued a patch and the researchers that found the leak praised the company for being, “…quite responsive and diligent with regards to rolling out a fix…”
By exposing users to danger in both the digital world and real-world, Plenty of Fish is sure to receive reputational blow back from the unintentional data breach despite their best efforts to quickly resolve the issue.
For organizations, whether big or small, it is important to keep a pulse on the security gaps for both the organization’s data and for the customer’s data. Compliance and other safety frameworks help guide companies with the outset of protecting data and treating security as a measure to decrease business risk.